Single Minded Message!

innovation = research & development
R&D = new product development/ improvement
development/ improvement = competitive advantage
competitive advantage = USP
USP = SMM ( single Minded Message)

clients who compromise in their innovation skills. will automatically left without SMM ( single minded message)
automatically responsibility of ad agency raises its level.

STRESS Vs TIRED

if you think india has thought you only meditation and yoga for remove work stress out of your mind.
then you should be wrong....

if you seriously look at the list of jobs you do everyday in your work
it got several catagories

1) jobs that you like to do
2) jobs that you dont like to do
3) jobs that you have volunteered
4) jobs that are forced on you
5) jobs that you do to please yourself
6) jobs that you do to please somebody else

The word " STRESS" came into corporate usage in india after the entry of IT and ITES businesses in india
STRESS replaced an indian expression of his long and hard working hours at office and we says " TIRED"
Getting tired out of work .... was a very positive statement in india...
STRESS has made work a horrible thing....and TIRED out of indian emotional expression

Brand Name = Brand Campaign

certain time Your brand name alone is just enough until the end of product life cycle. one of the kind of Product in india is MOODS CONDOMS produced by TTK group

I dont think they need to think way ahead for a concept, just capture the mood.
brand names uncomplicate, make it easy for the copywriter, script writer and the creative director. watch these ads too

moods ad 1

Are we innovating?

Recently read this information on internet ( business week) to find the mo
The Top 100 Most Innovative Companies Ranking of the world

NO.1 is Apple - Gizmo
No.100 is Mc.Donald's - Food

i find it really strange that a company like Mc.Donald's with lot of interactions with customers everyday can get only 100th place in innovation

Two key findings:

1) The judges for this awards might have a preconceived priorities and specifications about an innovating company

2) Mc. Donald's has decided to stop itself from innovating

reluctance to innovation prevails in most of the corporates, or i would say in the
minds of heads of the top management of corporates.

Innovation = More profit. less cost.
our definition to innovation has to change

MISSION STATEMENT - Means what?

i really got bored of seeing Mission statement in a single color framed board either hanging or in the desk of CEO.

Some samples i found at internet:

1) IBM

"At IBM, we strive to lead in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics.

We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide."

2) DELL
"To be the most successful computer company in the world at delivering the best
customer experience in markets we serve."
what possibility is there if " all mission statement should have HIP HOP MISSION STATEMENT placed all over the corporate house.
3) APPLE
Apple computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognise that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.

I was right mission statements are boring
how could we make it more funfilled


Ideas
1) HIP HOP Mission Statement
2) ask a 5 year old kid to write your company's mission statement
3) hire world's best poet to write the mission statement

Has mobile Changed the way we look at Middle Class of India!

have we failed to look at Premium Consumer Inside the middle class segment

Average phone with a camera,mp3 player, fm radio and other basic feature comes around 4000 rupees. same time middle class people change their mobile once in two years.

an average middle class working consumer ready to spend much on Mobile!

meanwhile price difference between Middle Class Consumer and Upper class or Premium Consumer is also under attack. because the habit of changing mobile has altered the way consumer look at price difference for a premium product.

premium brands do justify the fact of pricing. but its affordable by an average middle class consumer

the favorite Dialogue is " I dont mind the price difference. talk about the features"

haiku marketing slogans

i dont know how many of you know the basics of Haiku! there are two guiding principles
1) it has to be explain a situation not too many creative words
2) with minimal words convey a philosophical meaning that intepreted according to the reader's life experience

moreover all the great marketing slogans are haikus! lets take some samples

Access Credit Card

Does you does,
or does you don't
take Access?

Calvin Klein's Obsession

Between love
and madness
lies Obsession.

Fed-Ex
When it absolutely
positively has to be
there overnight

Duracell Batteries

No battery is
stronger longer


TOYOTA - history of slogans put together

Oh, what a feeling!
moving forward
drive your dreams

like this if you take history of any brand and put their ad slogan in order if they are small if they are big break the lines. then it will definitely be Haiku.

that means all of us are surrendered to the haiku philosophy Chinese management

worst passwords of the world

Of the 32 million accounts contained within the website, the following were the top 10 most common passwords:

• 123456
• 12345
• 123456789
• Password
• iloveyou
• princess
• rockyou
• 1234567
• 12345678
• abc123

Instructions = Career Growth

Trainee = Take Instructions and try executing it
Junior = Take Instructios and execute with minimal error
Middle = Take instructions and execute without error
senior = Give Instructions
president = Delicate instruction to different people
CEO = create instructions

MEMORABLE TOLL FREE NUMBERS

toll free numbers....

Wal-Mart 800-966-6546
Ford Motors 800-392-3673
General Electric 800-626-2005
Proctor and Gamble 800-832-3012
Time Warner (AOL) 800-827-6364
AT&T Corp 800-222-0400

you will find a great list in internet....but the obvious is its very complicate to memorize these numbers....even for an adult
hope when you find your toll free number
be sure of choosing the right number

OVER DELIVER = UNDER COMMITMENT

DISCOUNT = WE STILL MAKE PROFIT
NEW AND IMPROVED = WE WERE NOT RESEARCHING BEFORE
NO.1 IN CUSTOMER CARE = WE WERE NO.2 ONCE

LIKE THAT
OVER DELIVER = UNDER COMMITMENT
THAT'S WHAT GIVES YOU MORE PROFIT
COMMIT LESS! SELL MORE!
DO ATTRACTING COMMERCIAL! NO EXTRAVAGANZA ADS!

Media has changed....but Truth Remains the same

when markets where on the seashore....where travellers are marketers .....every traveller carried a story and he sold his product with his travel experience....its very evident that Word of mouth is the right Branding strategy....

media has evolved 

internet has occupied free time of people 

but still all your virals Stand for Word of Mouth 

two things that hasnt changed

1. WHO ever you are- do you carry a global product that surprises every customer - in other way, Are you Global enough to meet your customers  

2. DO you have a story that belongs only to you - LIKE THE TRAVELLER 

Organised motivation Vs intutional motivation - Super Computer Vs Jesus Christ

when motivation becomes organised....it is a system. like every system that interests you in the begining with greater results becomes regular and a standard

Like JIT -
Just in time
Customer Service
Customer Relationship managment
ERP

motivation people is not posters and computer generated programs
now a days i started hating the word " MOTIVATION PROGRAMS"
imagine how Motivation Could be programmed.

employees need salary...corporates need profit. all of the motivation programs are money driven...its not people driven ...

....we need Jesus Christ....Lord krishna...brechers of love as HR managers....
i think we should ask the POPE to design a motivation program without money as motive...
then there is a possibility