Recently read this information on internet ( business week) to find the mo
The Top 100 Most Innovative Companies Ranking of the world
NO.1 is Apple - Gizmo
No.100 is Mc.Donald's - Food
i find it really strange that a company like Mc.Donald's with lot of interactions with customers everyday can get only 100th place in innovation
Two key findings:
1) The judges for this awards might have a preconceived priorities and specifications about an innovating company
2) Mc. Donald's has decided to stop itself from innovating
reluctance to innovation prevails in most of the corporates, or i would say in the
minds of heads of the top management of corporates.
Innovation = More profit. less cost.
our definition to innovation has to change
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