have we failed to look at Premium Consumer Inside the middle class segment
Average phone with a camera,mp3 player, fm radio and other basic feature comes around 4000 rupees. same time middle class people change their mobile once in two years.
an average middle class working consumer ready to spend much on Mobile!
meanwhile price difference between Middle Class Consumer and Upper class or Premium Consumer is also under attack. because the habit of changing mobile has altered the way consumer look at price difference for a premium product.
premium brands do justify the fact of pricing. but its affordable by an average middle class consumer
the favorite Dialogue is " I dont mind the price difference. talk about the features"
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