Friday, March 5, 2010

Media has changed....but Truth Remains the same

when markets where on the seashore....where travellers are marketers .....every traveller carried a story and he sold his product with his travel experience....its very evident that Word of mouth is the right Branding strategy....


media has evolved 
internet has occupied free time of people 
but still all your virals Stand for Word of Mouth 

two things that hasnt changed

1. WHO ever you are- do you carry a global product that surprises every customer - in other way, Are you Global enough to meet your customers  
2. DO you have a story that belongs only to you - LIKE THE TRAVELLER 



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