Sollution for English Language training market in India

Recently working on a brand that trains people in Foundation and spoken english in tamilnadu....probing into the psyche of the customers joining this course puts your creative thinking skills to a bigger task.....on finding the is the SINGLE MINDED MESSAGE to the Target Group.

bird's eye view on the target group

I need a Better JOB
- student who just finised their college course ( Under/ Post Graduation)
English would give me a better performance in campus interview
- Students who are into their final year of the college
age group 20 - 25 male and female
with parents who dont speak fluent english at home
parents funding for the course or self
peer group advices to take up english course for a better survival

i think all the details above given ....could be done by a MBA fresher...

but here comes strange data...
20 percent of the group has a hidden psychological reason inside...

after talking to chairman of that company ....found out lot of new reasons

1) hyper motivated students have single parent
2) personal life tragedy like rejection in love, faith lost in friendship
3) lot of elder brothers and sisters funding for the course
4) they think English can get them a job with better earning....that will solve all their problems of life


Sollution:

Indian English Training education institutes should make this mandatory
1) Psychological counseling before enrollment
2) Ex-students with 5 years work experience should be appointed as mentors
3) discounted meditation course offered in the same campus
4) clubs of ex students to be formed and monitored to be in functioning mode all the time
5) no teachers. no professors. educate them with philosophers

Innovation according to Thesaurus!

I didn’t know why I came up with this idea of searching the word “ Innovation” in Thesaurus.com. but the result is an eye opener.
More than creation, deviation, new ideas…..one word that I noticed…appeared repeatedly is“ CHANGE”
The mind set to change from the regular, the ordinary is innovation.
That leaves a clue to me …that innovation is not something big like goliath….its a small change like David.
Innovation is not Mount Everest… it’s a small piece of stone that you through in a pond that holds still water
Lets all innovate in simple things we do in life.

What i LIKE in Facebook....is Like!

atlast i understand the secret behind the success of Facebook.

Flickr made you share moments of life....
youtube made you share your video
orkut made you share friends


Facebook made you like others.....
like and love....is totally unrelated words...
you might love a person...but not his attitude...

Facebook....not only made you see the moments of other people's life and also made you to like that moment..

it made you share a video...and gave them a choice to like
imagine this situation....some one says " DO YOU LIKE ME?" you say " yes or no"
what ever the answer be but you seem to be comfortable and close to the person...who asked you permission? to be liked!

if facebook starts advertising .............for a brand campaign my theme one single word Message " LIKE"

Single Minded Message!

innovation = research & development
R&D = new product development/ improvement
development/ improvement = competitive advantage
competitive advantage = USP
USP = SMM ( single Minded Message)

clients who compromise in their innovation skills. will automatically left without SMM ( single minded message)
automatically responsibility of ad agency raises its level.

STRESS Vs TIRED

if you think india has thought you only meditation and yoga for remove work stress out of your mind.
then you should be wrong....

if you seriously look at the list of jobs you do everyday in your work
it got several catagories

1) jobs that you like to do
2) jobs that you dont like to do
3) jobs that you have volunteered
4) jobs that are forced on you
5) jobs that you do to please yourself
6) jobs that you do to please somebody else

The word " STRESS" came into corporate usage in india after the entry of IT and ITES businesses in india
STRESS replaced an indian expression of his long and hard working hours at office and we says " TIRED"
Getting tired out of work .... was a very positive statement in india...
STRESS has made work a horrible thing....and TIRED out of indian emotional expression

Brand Name = Brand Campaign

certain time Your brand name alone is just enough until the end of product life cycle. one of the kind of Product in india is MOODS CONDOMS produced by TTK group

I dont think they need to think way ahead for a concept, just capture the mood.
brand names uncomplicate, make it easy for the copywriter, script writer and the creative director. watch these ads too

moods ad 1

Are we innovating?

Recently read this information on internet ( business week) to find the mo
The Top 100 Most Innovative Companies Ranking of the world

NO.1 is Apple - Gizmo
No.100 is Mc.Donald's - Food

i find it really strange that a company like Mc.Donald's with lot of interactions with customers everyday can get only 100th place in innovation

Two key findings:

1) The judges for this awards might have a preconceived priorities and specifications about an innovating company

2) Mc. Donald's has decided to stop itself from innovating

reluctance to innovation prevails in most of the corporates, or i would say in the
minds of heads of the top management of corporates.

Innovation = More profit. less cost.
our definition to innovation has to change