haiku marketing slogans

i dont know how many of you know the basics of Haiku! there are two guiding principles
1) it has to be explain a situation not too many creative words
2) with minimal words convey a philosophical meaning that intepreted according to the reader's life experience

moreover all the great marketing slogans are haikus! lets take some samples

Access Credit Card

Does you does,
or does you don't
take Access?

Calvin Klein's Obsession

Between love
and madness
lies Obsession.

Fed-Ex
When it absolutely
positively has to be
there overnight

Duracell Batteries

No battery is
stronger longer


TOYOTA - history of slogans put together

Oh, what a feeling!
moving forward
drive your dreams

like this if you take history of any brand and put their ad slogan in order if they are small if they are big break the lines. then it will definitely be Haiku.

that means all of us are surrendered to the haiku philosophy Chinese management

worst passwords of the world

Of the 32 million accounts contained within the website, the following were the top 10 most common passwords:

• 123456
• 12345
• 123456789
• Password
• iloveyou
• princess
• rockyou
• 1234567
• 12345678
• abc123

Instructions = Career Growth

Trainee = Take Instructions and try executing it
Junior = Take Instructios and execute with minimal error
Middle = Take instructions and execute without error
senior = Give Instructions
president = Delicate instruction to different people
CEO = create instructions

MEMORABLE TOLL FREE NUMBERS

toll free numbers....

Wal-Mart 800-966-6546
Ford Motors 800-392-3673
General Electric 800-626-2005
Proctor and Gamble 800-832-3012
Time Warner (AOL) 800-827-6364
AT&T Corp 800-222-0400

you will find a great list in internet....but the obvious is its very complicate to memorize these numbers....even for an adult
hope when you find your toll free number
be sure of choosing the right number

OVER DELIVER = UNDER COMMITMENT

DISCOUNT = WE STILL MAKE PROFIT
NEW AND IMPROVED = WE WERE NOT RESEARCHING BEFORE
NO.1 IN CUSTOMER CARE = WE WERE NO.2 ONCE

LIKE THAT
OVER DELIVER = UNDER COMMITMENT
THAT'S WHAT GIVES YOU MORE PROFIT
COMMIT LESS! SELL MORE!
DO ATTRACTING COMMERCIAL! NO EXTRAVAGANZA ADS!

Media has changed....but Truth Remains the same

when markets where on the seashore....where travellers are marketers .....every traveller carried a story and he sold his product with his travel experience....its very evident that Word of mouth is the right Branding strategy....

media has evolved 

internet has occupied free time of people 

but still all your virals Stand for Word of Mouth 

two things that hasnt changed

1. WHO ever you are- do you carry a global product that surprises every customer - in other way, Are you Global enough to meet your customers  

2. DO you have a story that belongs only to you - LIKE THE TRAVELLER 

Organised motivation Vs intutional motivation - Super Computer Vs Jesus Christ

when motivation becomes organised....it is a system. like every system that interests you in the begining with greater results becomes regular and a standard

Like JIT -
Just in time
Customer Service
Customer Relationship managment
ERP

motivation people is not posters and computer generated programs
now a days i started hating the word " MOTIVATION PROGRAMS"
imagine how Motivation Could be programmed.

employees need salary...corporates need profit. all of the motivation programs are money driven...its not people driven ...

....we need Jesus Christ....Lord krishna...brechers of love as HR managers....
i think we should ask the POPE to design a motivation program without money as motive...
then there is a possibility