Brand Name = Brand Campaign

certain time Your brand name alone is just enough until the end of product life cycle. one of the kind of Product in india is MOODS CONDOMS produced by TTK group

I dont think they need to think way ahead for a concept, just capture the mood.
brand names uncomplicate, make it easy for the copywriter, script writer and the creative director. watch these ads too

moods ad 1

Are we innovating?

Recently read this information on internet ( business week) to find the mo
The Top 100 Most Innovative Companies Ranking of the world

NO.1 is Apple - Gizmo
No.100 is Mc.Donald's - Food

i find it really strange that a company like Mc.Donald's with lot of interactions with customers everyday can get only 100th place in innovation

Two key findings:

1) The judges for this awards might have a preconceived priorities and specifications about an innovating company

2) Mc. Donald's has decided to stop itself from innovating

reluctance to innovation prevails in most of the corporates, or i would say in the
minds of heads of the top management of corporates.

Innovation = More profit. less cost.
our definition to innovation has to change

MISSION STATEMENT - Means what?

i really got bored of seeing Mission statement in a single color framed board either hanging or in the desk of CEO.

Some samples i found at internet:

1) IBM

"At IBM, we strive to lead in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics.

We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide."

2) DELL
"To be the most successful computer company in the world at delivering the best
customer experience in markets we serve."
what possibility is there if " all mission statement should have HIP HOP MISSION STATEMENT placed all over the corporate house.
3) APPLE
Apple computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognise that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.

I was right mission statements are boring
how could we make it more funfilled


Ideas
1) HIP HOP Mission Statement
2) ask a 5 year old kid to write your company's mission statement
3) hire world's best poet to write the mission statement

Has mobile Changed the way we look at Middle Class of India!

have we failed to look at Premium Consumer Inside the middle class segment

Average phone with a camera,mp3 player, fm radio and other basic feature comes around 4000 rupees. same time middle class people change their mobile once in two years.

an average middle class working consumer ready to spend much on Mobile!

meanwhile price difference between Middle Class Consumer and Upper class or Premium Consumer is also under attack. because the habit of changing mobile has altered the way consumer look at price difference for a premium product.

premium brands do justify the fact of pricing. but its affordable by an average middle class consumer

the favorite Dialogue is " I dont mind the price difference. talk about the features"