Coca - Cola has already done a superhit local ad with Tamilnadu famous actor Vijay and it has replicated AMIRKHAN -Train-Blurb ad with Actor Vikram....
but i see suddenly companies trying out local strategies....
Actor vijay is back with Coca-Cola Open Happiness campaign....where in National ad we see Gautham Gambhir...and Hrithik Roshan....
i do like the localisation of Coca-cola ad featuring Vijay....its simple lyrics and visuals replicate the day to day life of tamilnadu...and one line that registers in my mind is " Vaa Thozha....Kudi...Coca-cola" that means " welcome friend....let's drink Coke"
but an ad for MIRINDA with Asin....it hate them all..
first that Typical.....BRIDE scene....come on man South Indians have evolved from asking the bride " DO YOU SING" or " DO YOU DANCE?"
and second in this particular i dont even a single art property that displays the brand color of mirinda (orange). most of them are blue.
but the second ad featuring asin as Vegetable Vendor in a gully market....so pathetic for a brand to stand between vegetables and fruits....the whole miranda brand lost its charm.....
it has truly become local.....
beleive me brothers and sister...i am into advertising for 5 years.....i understood the ad only the third time.....i saw it
as great brand gurus have always said " if you want mass....then forget class"
i directly compare that with FANTA AD featuring Genelia DSOUZA " signal loud....cut adikka allowed"
by luck Fanta has done a stupid ad........but what ever certain done....that stands for the color and brand of Fanta.......
if they have done a classy localised idea....i think miranda might have stopped selling.....
though their distribution is strong...
i think Mirinda will defenitely have to relook at their brand strategy of localising ideas....its good to localise but....think different.....take time to think of a television commercial....but dont stick on to a stupid idea of showing your celebrity as Market vendor....
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