Surprisingly i happen to meet a Plywood manufacturer for a briefing section.....
like every client he also emphasized " my plywood is better than any Plywood in india....and talk about strong, Quality, Longlife, Trust and etc"
as usual i sat on youtube and browsed indian advertising books to find out what's driving Plywood commercial theme
one factors seems to be a great influencing factor in deciding Plywood is Carpenter.
and these are the results i have got
creativity drives the commercial ideas....i liked all of them ...for specimen i have added four links below
Sharon Plywood : http://www.youtube.com/watch?v=tBsDjA_bMI0
Green Ply: http://www.youtube.com/watch?v=uakI_QIQaYs
Century Ply: http://www.youtube.com/watch?v=sIhqCVPnKbk
ArchidPly: http://www.youtube.com/watch?v=rqZAXA76w4Y
three of them based on humor and one based on emotion....
but i believe a slight difference in USP will bring more enquiry for the client
i dont think our great copywriters and strategic thinkers not moving their a@# to find out what is reality...
more than humor and emotion there has to be something that is really close between carpenter and Plywood
or else something that only carpenter knows about the plywood
how the carpenters converse with his assistant or with the house owner....
are we listening to them carefully. i think really great advertising ideas hidden in those conversation...
i am still searching for it ....listening their conversation
i am confident i will get a line that will bring a change in plywood advertising..
1 comment:
Sir it was a nice post indeed. We have created a new store for plywoods , adhesives , block boards & flexi ply . It would be a great pleasure if you give a minute to see it . Thanks alot sir .
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