Matrimony website analysis india-will they break the custom?

Do you know what is the best result I got for searching in Google for the tag
“ Matrimony sites India”

This is the list

Premkahani : A free matchmaking service for people of Indian origin.
Hamarijodi : for Matrimony, Worldwide Gifts, Horoscope making & matching, Sending Free E-Greetings or SMS, SEO services etc
Muslim matrimonial : Muslim, Muslim dating, Muslim online dating, Muslim personals, Muslim singles, Muslim girls, Arab, Middle East, Muslim matchmaking.
Desidesh: a site for all Indian singles who are interested in meeting and marrying a suitable partner
Regal Wedding Cards :Indian wedding cards manufacturers and also India wedding invitations announcements, favors, accessories and stationery for hindu muslim christian and sikh marriages.
Brides&Grooms: India's Premier Matrimonial Site.
starmatrimonials: Wedlocks romantic hearts
Mr and Mrs: Welcome to the best Matrimonial Website
shubhshaadi : Provides you complete matrimonial services online right from searching your life partner to searching marriage avenues
Shaadikaro: 100% free matrimonial match making.
Matricorp: The professional personalised matchmakers.
Global Rishta: A site for all Indians
123 Matrimonial: Indian Matrimonial with large database. Add your photo and profile free, search from thousands of members and exchange confidential
Zawaj.com: Muslim Matrmonials and related to Islamic marriage, weddings, and Muslim families
Sai Matrimonial: A free website for matrimonial
Matrimonial Bank: Popular Indian Marriage Website
Adsmela.com - Free Indian classified listing of pen pals, matrimonials, vehicles and rentals.
Asian Matches - Matchmaking website for Asian (Indian) communities.
Bannabanni - Free matrimonial listings for the Marwari community (Agarwal, Maheshwari, Khandelwal, Oswal and Jains).
BharatMatrimony - Matrimonial sites catoring to specific locations in India.
Bharatplanet - NRI matrimonial service. Also offers an option to search multiple matrimonial sites at the same time.
BrideGrooms4U - Indian site to help to find a suitable lifepartner.
DesiSoulMate.com - Free online service for desis across the world. Requires registration and login.
eMatrimonials - Matrimonials of eligible indian and non resident indians.
Free Indian Matrimonial Classifieds - Post advertisements and view them for free.
GodBless Matrimonials - Offers matrimonial services to various South Asian countries.
iMilap.com - Offers services for those looking to either make friends or find a marriage partner.
India Color Pages - Matrimonial service offering free listings and various articles on love/relationships.
IndiaBook.com Matrimonials - A basic matrimonial site providing searchable listings.
A1 Indian Matrimonials - Create a free account to browse thousands of online profiles, photos and write confidentially.
IndianClassified.com - Free basic matrimonial listings with photos.
IndianMarriages.com - Indian matrimonial site to post your own matrimonial and business listings. Has a community feature also
International Matrimonial Services - Find quality matrimonial services for brides and grooms all around the world.
Ishqonline.com - Indian online personals. Offering matrimonials and friendships.
JeevanSathi - Indian free matrimonial listings. Add, search, browse, online. Wedding related information and thousands of listings of wedding related services.
JilJil - Matrimonial site for people of Indian origins all across the world. Features include advanced search and slide shows.
Kalyanamasthu - A generic portal for entering and searching of details of potential partners, (requires registration and login), information about astrology and marriage, directories of other wedding related services.
KannadaMatrimony.com - Matrimonial portal for Kannada people around the world.
LaganMandap.com - Offers matrimonial services for Indians.
Laj Marriage Bureau International - Assists in matching people and introducing single people.
Marry an Indian - Wedding portal that strives to facilitate perfect matches and aims to guide couples through the entire wedding process.
Matrimonial Link - Full featured Indian matrimonial service offering free listings and photo scans, sophisticated search and browse options, live chat and support, match maker agent updates.
MatrimonialBank.com - Basic matrimonial listings of Indians and nonresident Indians from all over the world.
MatrimonialOnline.com - A free basic searchable Indian matrimonial service.
Matrimonials India - Alliance and matchmaking search with photos for prospective brides and grooms.
Matrimonials India - Indian matrimonial ads for all religions.
MedicalMantra - Matchmaking service for those who wish to marry doctors.
Meeting Point - Find friends or partners from Indians living all over the world. Free listings.
MeetMatch.com - A matrimonial site with detailed profiles of eligible Indian males and females.
Mere Humsafar - Offers free matrimonial services for brides and groom. [Requires registration]
MyMatrimonial.com - A basic matrimonial site.
Punjabi Matrimony - Matrimonial service dedicated to Punjabi people around the world.
Reshim Gathi - A matrimonial site offering searches and profiles of potential Indian brides and grooms
SangamAmerica Matrimonials - Indian matrimonials website serving thousands of Indians all around the globe. USA based-site has US Citizens, H1, F1.
Satna - Free matrimonial advertisments.
Search Partner - Upscale matrimonials for busy people. With free membership, photos, e-mail and auto alerts.
Shadizone - Matrimonial website covering communities of northern India and Pakistan. Free listings.
Shubhvivaah - Matches multiple janampatris. Free janampatri/ kundli.
Sourashtra Matrimonial - Service for Sourashtra language speaking people from Tamilnadu and surrounding regions in India.
Swayamwara.com - Matrimonial portal with listings of brides and grooms, especially for Tamil speakers.
Vinny Matrimonials - Matrimonial service from India offering free basic ad listing.
Vivah2000 - Basic matrimonial service for Indians.
Wedding Knots - Provides online profiles of potential brides and grooms to Indian community worldwide.
WeddingIndia - High-quality profiles with photographs, and profiles can be submitted for free.
Wedindia - Registers would-be brides and grooms, by religion. Free listings available, and additional information and photographs on payment.
4YourMatch - Matrimonial site with listings of men and women with horoscope and photos.
Youths India - Free matrimonial site for all religions, castes and culture.
Inmatch: Dating, Matrimonial, Friendship & Dhamaal
Indiagateway.com/matrimonial/ India’s Gateway
Indolink.com/Matrim/ Linking India’s Worldwide
Godblessmatrimonials.com/kerala/ Excellent Site for Malayalees all over
the world
Falgunimehta.com/ For Gujarati, Marwari and Kutchi
Cyberproposal.com/
bride.com/ibride/home.shtml
Matrimonialsindia.com/
4you.com/IML/ Where Marriage-minded Indians Meet
Jainmatrimonial.faithweb.com/ Matrimonial Site for Jain
Indian Wedding Portal Site


Even though there are these number of Websited offering the same service
We know three players in lead

www.jeevansathi.com
www.shaadi.com
www.bharathmatrimony.com

I took me serious consideration of going back what happened before all this matrimony sites, I think the custom is still being followed


In a place like tamilnadu considered one of the orthodox states of India
Marriage is classified into two parts
Arranged Marriage and Love Marriage
Forget the Love marriage, that doesn’t give us marketing scope on this topic

Three customes I like to discuss here are

“ TKB – THE KALYANA BROKER”
“ COMMUNITY MARRIAGE ASSOCIATIONS”
“ MENTORS”





TKB – THE KALYANA BROKER

Arranged Marriages in Tamilnadu is a Very big unorganized sector
There is moderator who knows both the Bride and Bridegroom’s family
Namely “ TKB - THE KALYANA BROKER”
Sometimes arranged marriage needed Two TKB’s who work under mutual business deal
TKB’s get commission from both the side

But most of the times TKB’s never get the promised deal
Most importantly, an opinion prevails in tamilnadu is
“ TKB will do any wrong for his commission …..means …..he will show Ishwarya rai’s photo and say she is now 18”

BIG LIEs are part of TKB’s life



COMMUNITY MARRIAGE ASSOCIATIONS

Being a community based society, every community in Tamilnadu has a Marriage Assembling Club, from Brahmin, Chettiar to any small community.

Parents approach this community look for perfect Bride and Bridegroom
This community charges a nominal fee for this Assembling operation.


MENTORS

This guy or lady is not a broker but aged above 30
Who knows both the family and its values
A small example could shock my marriage happened through a mentor like this
My mom is responsible for more than 20 marriage in my places for the past 10 years


Now come to 2008, I believe that these customs are still being followed
Matrimony websites with all these success stories going all over India
Shaadi.com has done “more than one Million Marriage Online
Which is 10 Lakhs”
And BharatMatrimony says “ we have crossed 1 crore registration”


You know what is the population of India 102+ crore
What is the youth Population 45%
Which means 45 crore people
And other study says 4 crore people of in India only use Internet which is 3.7% of India’s Total Population
In that if Bharat Matrimony had 1 crore registration Hats off!

Bharat Matrimony has started its Service Centre all over India doing the same operation with a help of an Outlet that means taking the service from Internet to Reality

I kinda like this Business Model because it takes a step further to the target group on B-class cities like Tirunelveli, Madurai, Karaikudi and all that.

Internet becomes a part of Data Storage, any where Quick Access of the photo’s and Horoscope, supported by Service Centres that will act as Business Points for Collecting Bills, processing, and Parents never have to worry about to Internet Café’s where bachelor’s download Porn Films.

I saw the ad for Shaadi.com to register through Vodafone

What is their next move that will break the customs and growing Internet user market I think there are so many factors influencing this Business model

Lets wait for the next move of these websites
Who will take the lead