we know the pug of Hutch sorry, Hutch is now Vodafone, Global Indian of Reliance Mobile but popularly known as " Rickshawala mobile" and Airtel's music, nagging Tata indicom, What an IDEA and Think Hatke
mobile market changes week by week, an offer from SOmebody will provoke somebody give same kind of offer. rate cutters, sms pack, 49p per min after all that jazz the basic is this
CDMA Vs GSM Vs Consumers
the basic is this
CDMA - Code Division Multiple Access
GSM - Global System for Mobile Communications
SIM - Subscriber Identity Module
Consumers are the one misunderstood phenemenon in India
CDMA - Reliance MObile - now considere the entry level for any individual whose income is less than 5000 per month
nokia introduces entry level phone at 999 rupees
mobile phone retailer further reduces it 850 rupees
bundled offer for two mobile now at 800 rupees
second hand color phone (6 months used) - 800 rupees
China mobile with all the features of highend mobile ( TV, Radio, Mp3 player, Camera, Videoplayer, Bluetooth, Infra Red, and manymore ) - 1500 rupees
what the f@#$ customer is gonna buy after looking at it
what is his preference?
ok, come to SIM offers
Prepaid sim free with purchase of mobile
1000 minute talk time free with CDMA mobile
Rate cutter, Life time Validity card, Chotta Recharge, SMS card -750 sms per day
then Coverage - every player is leader now in coverage they overtake each other by town numbers every week
after all this there is problem of Technology
CDMA - Changing phone is not easy, getting the same number is tougher than changing phone
GSM - SIM is a boon to customer
so now you know why Reliance is getting into GSM market
Consumer is the real winner in this whole competition
we love competition.
after great award winning creatives of BIG TV
what will ADAG - Anil Dirubai Ambani Group's next ad for GSM launch
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