Brand Sollutions Vs Brand Problems

want to provide a Right Brand Sollution? its a double edged sword.


THE PROBLEM EDGE

1) can you Define the Problem?
2) How Big is the Problem?
3) What Happens When the Problem is not solved?

THE SOLLUTION EDGE

1) Is it the Right Sollution?
2) Is it the Only Right Sollution?
3) Does this Sollution Create a New problem?

For Example: Positioning a soap for Married woman makes your brand vulnerable and that Brand Can never be positioned again for Young Woman, that results in the cost of creating new Brand.
Axe introducing MEN SOAP is dangerous that A soap brand introducing DEO SPRAY FOR MEN.

OUR job doesn't stop at Only finding the Sollution, it extends to find the NEW PROBLEM THAT MIGHT ARISE because of the SOLLUTION.

don't ever be a sollution Provider. Be a Problem solver.

Tangible Brand proposition Vs Intangible Brand Proposition

pen that writes 100 km long Vs Long Writing pen 

24 hour ambulance service Vs Ambulance Service at its best

first you need to understand the difference between that . the above given example will help you to understand that simpler. 

for the last couple of years i get and i see  more Intangible Brand Propositions promoted as Tangible Brand Propositions 

 

Anti -Aging cream says Look 10 years younger .

Skin Whitening cream says - fairer skin in 15 days 

Shaving Blade says - Rs.1 per shave

you can find more of these kind in advertising world today. the idea of numbers gets into consumer mind very easily. 

Take this Example one spoon per washing session - 2 spoons per day  - 60 spoons a month 

- Vim liquid Gel - http://www.youtube.com/watch?v=5Yusn1jyC6E -

as brand managers look at your proposition in three perspectives 

1)  is there a Tangible Brand Proposition for my Product? yes or no

2) if no, can i turn Any Intangible Brand Proposition into a Tangible Brand Propostions? yes or no 

3) if no, make sure the Intangible Brand Proposition is creatively executed

4) any doubts or you are short of ideas call me help! 9840954605 - jack danis 

 

OMNIPRESENT! Vs IMPOTENT!

recently visited mumbai for a shoot?
my colleague used a google map tool to get to a desired restaurant at Bandra!
he was instructing the auto guy where to go...when we got close to the place!

which gives you super power !
you don't have to remember any route? you don't have to ask any one for direction?
you don't relay anyone's help to get to a place?

you check in with your mobile at the restaurant...which goes us update on facebook! your online friends all over the world comment! and wish you for a great time at mumbai!

you are present in a restaurant in Bandra, Mumbai...and yet you are present all over the world....
you are OMNIPRESENT!

Let's look at OMNIPRESENCE in religious perspective
only god is  OMNIPRESENT - islam, hinduism, christianism take any religion ...its the same

all mighty was OMNIPRESENT though he has chosen only selective people to talk, like Moses, Nabi and many more saints. actually god is IMPOTENT TO SPEAK to everyone.

with a mobile in your hand and with the help of hell of apps you are OMNIPRESENT..like the Creator himself...mean while..without asking for directions and less human interaction we are getting into the stage of IMPOTENT TO SPEAK state.

our conversational and eye -2- eye contact skills are in a great danger..
Communication skill is taking a new meaning...
this social OMNIPRESENCE is creating a new look at human interaction
are we ready enough to apply these to our marketing strategy is the best question to ask?

Rebrand yourself in facebook. when your account is hacked!

a day after holidays in my town chennai, opened my facebook to find a sad status update from my friend saying " dear friends my face book account is hacked and the obscene images are not posted by me... pls be careful save your accounts..." .
( this status message liked by one person within 15 minutes..ha..ha..ha)

shocked to see that..went to his wall, found some obscene link liked by him.
now question is this "when your friend's facebook account hacked, what would you do?"

1) socio cultural credibility of your friend is under question?
though he is your close friend, in the back of your mind there is small percentage of doubt

2) should i unsubscribe from him?

you will not like obscene links posted on your wall that would be seen by your family,friends and colleagues, which apparently has happened to your friend. and our knowledge on hacking is really poor. we believe hacking is like virus that spreads.
( even if i just watch an obscene link posted from a friend's hacked account, my account also will be hacked) the fear makes you unsubscribe from him for a while.

3) does it weaken personal branding?

yes, of course. most of the individuals are connected to colleagues, future employers, previous employers and industry coworkers on facebook. what you post on your wall decides what kind of a person you are, when it comes to work. so your personal branding is under thread.



THE SOLLUTION:
nothing you could do. rebrand yourself on facebook.

Brand Name + Human Name - Association - How many brands do you have on your mobile?

Take your mobile phone...and go to the name book
you will find Brand Name + Human Name

for example...guy who services your bullet name is govindan..the highest probability of you store his number on mobile " BULLET GOVINDHAN"

your friend works in hdfc...and has a very common name like vijai ...then you store as " VIJAY HDFC"

a guy who owns heavy construction engines....though his company name is different...the brand he sends to the field is JCB then he is stored as " JCB BASKAR"

whether suffix or prefix...don't you think this also acts a reminder media...
count on your mobile name book
how many brands do you have...?

Johny deppth

Johnny Depp's Pirates of the Caribbean: On Stranger Tides has grossed an amazing Rs 1.45 Cr, from 81 screens (70 Tamil + 11English) in Tamil Nadu.

Sollution for English Language training market in India

Recently working on a brand that trains people in Foundation and spoken english in tamilnadu....probing into the psyche of the customers joining this course puts your creative thinking skills to a bigger task.....on finding the is the SINGLE MINDED MESSAGE to the Target Group.

bird's eye view on the target group

I need a Better JOB
- student who just finised their college course ( Under/ Post Graduation)
English would give me a better performance in campus interview
- Students who are into their final year of the college
age group 20 - 25 male and female
with parents who dont speak fluent english at home
parents funding for the course or self
peer group advices to take up english course for a better survival

i think all the details above given ....could be done by a MBA fresher...

but here comes strange data...
20 percent of the group has a hidden psychological reason inside...

after talking to chairman of that company ....found out lot of new reasons

1) hyper motivated students have single parent
2) personal life tragedy like rejection in love, faith lost in friendship
3) lot of elder brothers and sisters funding for the course
4) they think English can get them a job with better earning....that will solve all their problems of life


Sollution:

Indian English Training education institutes should make this mandatory
1) Psychological counseling before enrollment
2) Ex-students with 5 years work experience should be appointed as mentors
3) discounted meditation course offered in the same campus
4) clubs of ex students to be formed and monitored to be in functioning mode all the time
5) no teachers. no professors. educate them with philosophers