OMNIPRESENT! Vs IMPOTENT!

recently visited mumbai for a shoot?
my colleague used a google map tool to get to a desired restaurant at Bandra!
he was instructing the auto guy where to go...when we got close to the place!

which gives you super power !
you don't have to remember any route? you don't have to ask any one for direction?
you don't relay anyone's help to get to a place?

you check in with your mobile at the restaurant...which goes us update on facebook! your online friends all over the world comment! and wish you for a great time at mumbai!

you are present in a restaurant in Bandra, Mumbai...and yet you are present all over the world....
you are OMNIPRESENT!

Let's look at OMNIPRESENCE in religious perspective
only god is  OMNIPRESENT - islam, hinduism, christianism take any religion ...its the same

all mighty was OMNIPRESENT though he has chosen only selective people to talk, like Moses, Nabi and many more saints. actually god is IMPOTENT TO SPEAK to everyone.

with a mobile in your hand and with the help of hell of apps you are OMNIPRESENT..like the Creator himself...mean while..without asking for directions and less human interaction we are getting into the stage of IMPOTENT TO SPEAK state.

our conversational and eye -2- eye contact skills are in a great danger..
Communication skill is taking a new meaning...
this social OMNIPRESENCE is creating a new look at human interaction
are we ready enough to apply these to our marketing strategy is the best question to ask?

Rebrand yourself in facebook. when your account is hacked!

a day after holidays in my town chennai, opened my facebook to find a sad status update from my friend saying " dear friends my face book account is hacked and the obscene images are not posted by me... pls be careful save your accounts..." .
( this status message liked by one person within 15 minutes..ha..ha..ha)

shocked to see that..went to his wall, found some obscene link liked by him.
now question is this "when your friend's facebook account hacked, what would you do?"

1) socio cultural credibility of your friend is under question?
though he is your close friend, in the back of your mind there is small percentage of doubt

2) should i unsubscribe from him?

you will not like obscene links posted on your wall that would be seen by your family,friends and colleagues, which apparently has happened to your friend. and our knowledge on hacking is really poor. we believe hacking is like virus that spreads.
( even if i just watch an obscene link posted from a friend's hacked account, my account also will be hacked) the fear makes you unsubscribe from him for a while.

3) does it weaken personal branding?

yes, of course. most of the individuals are connected to colleagues, future employers, previous employers and industry coworkers on facebook. what you post on your wall decides what kind of a person you are, when it comes to work. so your personal branding is under thread.



THE SOLLUTION:
nothing you could do. rebrand yourself on facebook.

Brand Name + Human Name - Association - How many brands do you have on your mobile?

Take your mobile phone...and go to the name book
you will find Brand Name + Human Name

for example...guy who services your bullet name is govindan..the highest probability of you store his number on mobile " BULLET GOVINDHAN"

your friend works in hdfc...and has a very common name like vijai ...then you store as " VIJAY HDFC"

a guy who owns heavy construction engines....though his company name is different...the brand he sends to the field is JCB then he is stored as " JCB BASKAR"

whether suffix or prefix...don't you think this also acts a reminder media...
count on your mobile name book
how many brands do you have...?

Johny deppth

Johnny Depp's Pirates of the Caribbean: On Stranger Tides has grossed an amazing Rs 1.45 Cr, from 81 screens (70 Tamil + 11English) in Tamil Nadu.

Sollution for English Language training market in India

Recently working on a brand that trains people in Foundation and spoken english in tamilnadu....probing into the psyche of the customers joining this course puts your creative thinking skills to a bigger task.....on finding the is the SINGLE MINDED MESSAGE to the Target Group.

bird's eye view on the target group

I need a Better JOB
- student who just finised their college course ( Under/ Post Graduation)
English would give me a better performance in campus interview
- Students who are into their final year of the college
age group 20 - 25 male and female
with parents who dont speak fluent english at home
parents funding for the course or self
peer group advices to take up english course for a better survival

i think all the details above given ....could be done by a MBA fresher...

but here comes strange data...
20 percent of the group has a hidden psychological reason inside...

after talking to chairman of that company ....found out lot of new reasons

1) hyper motivated students have single parent
2) personal life tragedy like rejection in love, faith lost in friendship
3) lot of elder brothers and sisters funding for the course
4) they think English can get them a job with better earning....that will solve all their problems of life


Sollution:

Indian English Training education institutes should make this mandatory
1) Psychological counseling before enrollment
2) Ex-students with 5 years work experience should be appointed as mentors
3) discounted meditation course offered in the same campus
4) clubs of ex students to be formed and monitored to be in functioning mode all the time
5) no teachers. no professors. educate them with philosophers

Innovation according to Thesaurus!

I didn’t know why I came up with this idea of searching the word “ Innovation” in Thesaurus.com. but the result is an eye opener.
More than creation, deviation, new ideas…..one word that I noticed…appeared repeatedly is“ CHANGE”
The mind set to change from the regular, the ordinary is innovation.
That leaves a clue to me …that innovation is not something big like goliath….its a small change like David.
Innovation is not Mount Everest… it’s a small piece of stone that you through in a pond that holds still water
Lets all innovate in simple things we do in life.

What i LIKE in Facebook....is Like!

atlast i understand the secret behind the success of Facebook.

Flickr made you share moments of life....
youtube made you share your video
orkut made you share friends


Facebook made you like others.....
like and love....is totally unrelated words...
you might love a person...but not his attitude...

Facebook....not only made you see the moments of other people's life and also made you to like that moment..

it made you share a video...and gave them a choice to like
imagine this situation....some one says " DO YOU LIKE ME?" you say " yes or no"
what ever the answer be but you seem to be comfortable and close to the person...who asked you permission? to be liked!

if facebook starts advertising .............for a brand campaign my theme one single word Message " LIKE"