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Friday, February 5, 2016
what is artistic value?
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Working with creative professionals all along my career, I find this question lingering in my mind everyday? Calling myself a Creati...
Monday, August 3, 2015
YES -NO Vs OPINION
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What makes your BOSS happy? an Yes or a NO Mediocre employees would say YES Disagreeing with a powerful person who has the authority t...
Sunday, January 26, 2014
We are facing a XEROX situation?
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Had the most interesting opportunity to work on one of the leading BackHoe Loader (BHL)manufacturers of India . While doing the primary and...
Wednesday, April 17, 2013
Tradition Brands are like Jehovah, But Social Brands are like Jesus.
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Traditional Brands are like JEHOVAH Traditional brands communication was 99% one way. they bombard the customers with media releases and...
Wednesday, September 5, 2012
INDIVIDUALS vs SYSTEM
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As a member of a team...what are you fighting for? Smooth Procedures. Conducive Work Place. Greater Productivity to Achieve Maximum in th...
Monday, September 3, 2012
Brand Sollutions Vs Brand Problems
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want to provide a Right Brand Sollution? its a double edged sword. THE PROBLEM EDGE 1) can you Define the Problem? 2) How Big is the ...
Friday, August 10, 2012
Tangible Brand proposition Vs Intangible Brand Proposition
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pen that writes 100 km long Vs Long Writing pen 24 hour ambulance service Vs Ambulance Service at its best first you need to unde...
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