Traditional Brands are like JEHOVAH
Traditional brands communication was 99% one way. they bombard the customers with media releases and huge size hoardings. when they wanted improvise the product the talked to only very selective people..( research). like the GOD - JEHOVAH of Old Testament DID.
Jehovah Selected the people and talked only to them ( Abraham, Moses, Daniel, David and etc)
most of the time the communication was ONE WAY. Who ever opposed or raised his voice AGAINST JEHOVAH...faced some real trouble ( MOSES restricted from Entering the Chosen land)
Social Brands are like JESUS
Completely opposite to that...Social Media Brands are driven by people. its the land of the people...people choose the brands. whether right or wrong people have the voice to go against the brands. if Brands want to live an eternal life....they have to come into the land of the People ( social world) and Open up eyes about the brand value, wake up some dead customer, turn water into wine, and suffer by handling complaints. Like the Way Jesus Did.
coming into social media..isn't the big task, but are ready to carry the CROSS, everyday.
AMEN.
Traditional brands communication was 99% one way. they bombard the customers with media releases and huge size hoardings. when they wanted improvise the product the talked to only very selective people..( research). like the GOD - JEHOVAH of Old Testament DID.
Jehovah Selected the people and talked only to them ( Abraham, Moses, Daniel, David and etc)
most of the time the communication was ONE WAY. Who ever opposed or raised his voice AGAINST JEHOVAH...faced some real trouble ( MOSES restricted from Entering the Chosen land)
Social Brands are like JESUS
Completely opposite to that...Social Media Brands are driven by people. its the land of the people...people choose the brands. whether right or wrong people have the voice to go against the brands. if Brands want to live an eternal life....they have to come into the land of the People ( social world) and Open up eyes about the brand value, wake up some dead customer, turn water into wine, and suffer by handling complaints. Like the Way Jesus Did.
coming into social media..isn't the big task, but are ready to carry the CROSS, everyday.
AMEN.
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