want your luxury hotel rooms to be occupied? Contribute to Tourism

Recently i received a strange brief sheet from my servicing head
We handle chain of hotel client in tamilnadu.
the brief is really clear.

" at Pondicherry and Madurai Hotel Restaurant is doing good, but room booking and customers staying is not happening. if we don't see any result soon we need to think of changing the advertising agency"

I got zapped what a brilliant brief.

Ok lets analyze the facts
Pondicherry:

a weekend getaway for chennaites.
Union Territory of India so you get booze at the cheapest rate
so most of them go there for mini breaks and drink
if at all a customer comes he is not staying more than a day.
One night - Two days is the best option for Pondy.

Madurai:

Considered as Cultural Capital of tamilnadu
but if you go around Meenakshi Temple in one day
there is nothing else great about this city except the people.
Its considered one of the stinking cities of india.

So we thought
if the Hotel Client is still gonna talk about the rooms, service, Atmosphere, Restaurant and all that marketing gimmicks in the press ad campaign....no one is gonna stay.

because he gets the same facilities for a cheaper rate from a local competitor.
if at all, the customer stays....he needs to be zapped by the local Tourist spot knowledge. History about the place that is provided by our client.

Press advertisement should promote tourism, tourist spots, historical monuments, waterfalls, Backwaters, Galleries, Forts and every corner of the city that gives a surprise to the consumer

FROM client's Perspective the press ad will look like a Tamilnadu Tourism ad, let it be....

but When people think of Tamilnadu Tourism, They will remember you....

Give them Travel Experience and Places that the consumer wants to see and explore.

Give them not only Your Valuable Service.....Atmosphere.....Facility............
Give them Surprises....

Remember Clients.?!

Only Surprise can make them stay....