what is artistic value?

Working with creative professionals all along my career, I find this question lingering in my mind everyday?

Calling myself a Creative Professional, Have I added Artistic Value in every piece of work I do?

So I tried to divide art into measurable parameters 

According to me  ART can be divided into three parts 

A - Artist 

R- Reason 

T- Technique 

A- Artist 

is the art representing or has unique touch of the Artist?

R - Reason 

is the art solving any purpose? is there any reason for the existence of that art piece?

T-Technique 

have I justified and maximized the utility of  techniques? or 

have I used the best techniques I know? 

as a creative professional, you have to consider these three parameters.

if one of the parameters is not met.. then you have compromised on the art. 

Fulfill these parameters 100%...if you can make your efforts to 101% .

then that's called " ARTISTIC VALUE" 

YES -NO Vs OPINION

What makes your BOSS happy?
an Yes or a NO

Mediocre employees would say YES

Disagreeing with a powerful person who has the authority to fire you is an art.
successful people create a layer of shield by showcasing their knowledge in any situation

Successful people don't answer the YES or NO questions?
they make their BOSSES change their  Question Pattern?

example:
BOSS ( situation 1) : do you agree with my decision on hiring an expert for Social media?
 BOSS ( situation 1) : what is your opinion on my decision to hire an expert for Social media?



Next time your boss wants you to say YES.. show your knowledge and start giving opinions with definitions. Like water, definition is the container through which your boss can clearly see the effectiveness of your opinion.

so the real fight is not YES Vs NO
but YES-NO Vs OPINIONS

We are facing a XEROX situation?

Had the most interesting opportunity to work on one of the leading BackHoe Loader (BHL)manufacturers of India . While doing the primary and secondary about the market and brands ...the findings gave us a shock. 
My fellow servicing team member said " brother..we are facing a XEROX situation" 

BHL = JCB 

At the moment you read the word JCB you might have visualized the yellow color heavy vehicle with a dozer and hand shaped like tail of the scorpion. When My client said " we are into Backhoe Loader business" I indeed asked him the question  " so you are launching a New JCB". 

Even non-consumers and people not at all associated to construction field..can associate  BHL as JCB and they remember the YELLOW COLOR JCB...


why yellow ? 

the color yellow  broke the ice ...so we researched again" why construction equipment are yellow in color?" here is the piece information we came across in the net.

 "  The intensity of the message is determined by the intensity of Yellow used. For example, caution signs, taxi cabs, emergency service vehicles and heavy construction equipment are usually painted in a strong yellow colour because they need to be seen." 

" yellow is the strongest colour, psychologically. The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism." 

Tradition Brands are like Jehovah, But Social Brands are like Jesus.

Traditional Brands are like JEHOVAH 

Traditional brands communication was 99% one way. they bombard the customers with media releases and huge size hoardings. when they wanted improvise the product the talked to only very selective people..( research). like the GOD - JEHOVAH of Old Testament DID.

Jehovah Selected the people and talked only to them ( Abraham, Moses, Daniel, David and etc)

most of the time the communication was ONE WAY. Who ever opposed or raised his voice AGAINST JEHOVAH...faced some real trouble ( MOSES restricted from Entering the Chosen land)


Social Brands are like JESUS

Completely opposite to that...Social Media Brands are driven by people. its the land of the people...people choose the brands. whether right or wrong people have the voice to go against the brands. if Brands want to live an eternal life....they have to come into the land of the People ( social world) and Open up eyes about the brand value, wake up some dead customer, turn water into wine, and suffer by handling complaints. Like the Way Jesus Did.


coming into social media..isn't the big task, but are ready to carry the CROSS, everyday.

AMEN.

INDIVIDUALS vs SYSTEM

As a member of a team...what are you fighting for?
Smooth Procedures. Conducive Work Place. Greater Productivity
to Achieve Maximum in this  3 P's

PROCEDURE
PLACE
PRODUCTIVITY
you need to fight against an other " P" Called People.
But that's not the reality 
Remember that you are fighting against the Results of a System.... Not it's People.

 

Brand Sollutions Vs Brand Problems

want to provide a Right Brand Sollution? its a double edged sword.


THE PROBLEM EDGE

1) can you Define the Problem?
2) How Big is the Problem?
3) What Happens When the Problem is not solved?

THE SOLLUTION EDGE

1) Is it the Right Sollution?
2) Is it the Only Right Sollution?
3) Does this Sollution Create a New problem?

For Example: Positioning a soap for Married woman makes your brand vulnerable and that Brand Can never be positioned again for Young Woman, that results in the cost of creating new Brand.
Axe introducing MEN SOAP is dangerous that A soap brand introducing DEO SPRAY FOR MEN.

OUR job doesn't stop at Only finding the Sollution, it extends to find the NEW PROBLEM THAT MIGHT ARISE because of the SOLLUTION.

don't ever be a sollution Provider. Be a Problem solver.

Tangible Brand proposition Vs Intangible Brand Proposition

pen that writes 100 km long Vs Long Writing pen 

24 hour ambulance service Vs Ambulance Service at its best

first you need to understand the difference between that . the above given example will help you to understand that simpler. 

for the last couple of years i get and i see  more Intangible Brand Propositions promoted as Tangible Brand Propositions 

 

Anti -Aging cream says Look 10 years younger .

Skin Whitening cream says - fairer skin in 15 days 

Shaving Blade says - Rs.1 per shave

you can find more of these kind in advertising world today. the idea of numbers gets into consumer mind very easily. 

Take this Example one spoon per washing session - 2 spoons per day  - 60 spoons a month 

- Vim liquid Gel - http://www.youtube.com/watch?v=5Yusn1jyC6E -

as brand managers look at your proposition in three perspectives 

1)  is there a Tangible Brand Proposition for my Product? yes or no

2) if no, can i turn Any Intangible Brand Proposition into a Tangible Brand Propostions? yes or no 

3) if no, make sure the Intangible Brand Proposition is creatively executed

4) any doubts or you are short of ideas call me help! 9840954605 - jack danis