Had the most interesting opportunity to work on one of the leading BackHoe Loader (BHL)manufacturers of India . While doing the primary and secondary about the market and brands ...the findings gave us a shock.
My fellow servicing team member said " brother..we are facing a XEROX situation"
BHL = JCB
At the moment you read the word JCB you might have visualized the yellow color heavy vehicle with a dozer and hand shaped like tail of the scorpion. When My client said " we are into Backhoe Loader business" I indeed asked him the question " so you are launching a New JCB".
Even non-consumers and people not at all associated to construction field..can associate BHL as JCB and they remember the YELLOW COLOR JCB...
why yellow ?
the color yellow broke the ice ...so we researched again" why construction equipment are yellow in color?" here is the piece information we came across in the net.
My fellow servicing team member said " brother..we are facing a XEROX situation"
BHL = JCB
At the moment you read the word JCB you might have visualized the yellow color heavy vehicle with a dozer and hand shaped like tail of the scorpion. When My client said " we are into Backhoe Loader business" I indeed asked him the question " so you are launching a New JCB".
Even non-consumers and people not at all associated to construction field..can associate BHL as JCB and they remember the YELLOW COLOR JCB...
why yellow ?
the color yellow broke the ice ...so we researched again" why construction equipment are yellow in color?" here is the piece information we came across in the net.
" The intensity of the message is determined by the intensity of Yellow used. For example, caution signs, taxi cabs, emergency service vehicles and heavy construction equipment are usually painted in a strong yellow colour because they need to be seen."
" yellow is the strongest colour, psychologically. The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism."
