Wednesday, September 5, 2012

INDIVIDUALS vs SYSTEM

As a member of a team...what are you fighting for?
Smooth Procedures. Conducive Work Place. Greater Productivity
to Achieve Maximum in this  3 P's

PROCEDURE
PLACE
PRODUCTIVITY
you need to fight against an other " P" Called People.
But that's not the reality 
Remember that you are fighting against the Results of a System.... Not it's People.

 




Monday, September 3, 2012

Brand Sollutions Vs Brand Problems

want to provide a Right Brand Sollution? its a double edged sword.


THE PROBLEM EDGE

1) can you Define the Problem?
2) How Big is the Problem?
3) What Happens When the Problem is not solved?

THE SOLLUTION EDGE

1) Is it the Right Sollution?
2) Is it the Only Right Sollution?
3) Does this Sollution Create a New problem?

For Example: Positioning a soap for Married woman makes your brand vulnerable and that Brand Can never be positioned again for Young Woman, that results in the cost of creating new Brand.
Axe introducing MEN SOAP is dangerous that A soap brand introducing DEO SPRAY FOR MEN.

OUR job doesn't stop at Only finding the Sollution, it extends to find the NEW PROBLEM THAT MIGHT ARISE because of the SOLLUTION.

don't ever be a sollution Provider. Be a Problem solver.