pen that writes 100 km long Vs Long Writing pen
24 hour ambulance service Vs Ambulance Service at its best
first you need to understand the difference between that . the above given example will help you to understand that simpler.
for the last couple of years i get and i see more Intangible Brand Propositions promoted as Tangible Brand Propositions
Anti -Aging cream says Look 10 years younger .
Skin Whitening cream says - fairer skin in 15 days
Shaving Blade says - Rs.1 per shave
you can find more of these kind in advertising world today. the idea of numbers gets into consumer mind very easily.
Take this Example one spoon per washing session - 2 spoons per day - 60 spoons a month
as brand managers look at your proposition in three perspectives
1) is there a Tangible Brand Proposition for my Product? yes or no
2) if no, can i turn Any Intangible Brand Proposition into a Tangible Brand Propostions? yes or no
3) if no, make sure the Intangible Brand Proposition is creatively executed
4) any doubts or you are short of ideas call me help! 9840954605 - jack danis
