i dont know how many of you know the basics of Haiku! there are two guiding principles
1) it has to be explain a situation not too many creative words
2) with minimal words convey a philosophical meaning that intepreted according to the reader's life experience
moreover all the great marketing slogans are haikus! lets take some samples
Access Credit Card
Does you does,
or does you don't
take Access?
Calvin Klein's Obsession
Between love
and madness
lies Obsession.
Fed-Ex
When it absolutely
positively has to be
there overnight
Duracell Batteries
No battery is
stronger longer
TOYOTA - history of slogans put together
Oh, what a feeling!
moving forward
drive your dreams
like this if you take history of any brand and put their ad slogan in order if they are small if they are big break the lines. then it will definitely be Haiku.
that means all of us are surrendered to the haiku philosophy Chinese management
